Whitecaps Engage Young Fans with New App

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Partnership with Mazu Signals Shift in Social Media

Vancouver, British Columbia (May 10, 2017) As the Vancouver Whitecaps continue to battle in the MLS Western Conference, the team is stepping out to welcome young supporters into their brand new clubhouse. This isn’t your old-school Little Rascals club where you’ll run into Buckwheat and Alfalfa. This is a state-of-the-art digital hangout where youth can connect with each other and their favorite players, all in a safe and secure social space designed specifically for youth and their families.

mazu
mazu

In partnership with British Columbia tech company Mazu, the Whitecaps are proud to announce the launch of ‘Caps Clubhouse. The industry leading app incorporates the highest level of security, with content moderation technology that blocks inappropriate, hateful and dangerous language in all public chats. Parental consent is required for child sign-up, public shares, and other participation and no personal data is ever collected or stored; and it’s 100% ad free. The platform allows youth and their families to interact in a safe space while learning more about their favorite team.

 

Games, interactive content as well as family and peer to peer chats are infused with offline activities and challenges that encourage families to engage in authentic experiences within the app and in the real-world. Young fans will also be enthusiastic to join in on regular live player chats, allowing users to chat directly with ‘Caps players, asking the questions that are important to them.

 

“Offering young fans a digital space where they can interact directly with our Club is a game changer for our organization. We’re thrilled to partner with Mazu in the creation of a unique space that allows us engage directly with families in a safe way,” said Whitecaps Senior Digital Manager Adam Rootman.

 

The Clubhouse app includes regular photo challenges that aim to increase engagement within families through fun real-world activities, which is the goal of Mazu, who are driven by their message of “a love of family”. From showcasing your team pride, your gameday experience or your best team drawing, the challenges are designed to foster team and family pride in a fun and interactive way.

 

“We’re excited to partner with the Whitecaps. The ‘Caps Clubhouse isn’t just a space for youth to interact with the team, it’s a platform that creates the space for families to engage in unique experiences that are rarely formed in the digital world,” said Mazu CEO Janice Taylor.

 

The Whitecaps join a growing Mazu roster which includes teams from the NHL, NBA and WNBA.

 

“Joining the elite group of pro sports organizations within Mazu is an exciting opportunity that we feel will foster the growth of our young fan base. We look forward to engaging these fans within our app as well as at the stadium on game day,” said Rootman.

 

“Giving pro sports teams the opportunity to engage their young, up-and-coming fan base is a rewarding experience. It’s something they’re unable to do on any other social media platform, which are geared to a teen and adult base,” said Taylor

 

The ‘Caps Clubhouse app will be available for free download beginning May 20 in the Itunes and Google Play app stores.

 

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