Vancouver, BC – Freestyle Canada is excited to welcome and announce a multi-year agreement with Toyota Canada as their Official Mobility Sponsor and Official Vehicle Sponsor.
Through their alignment with Freestyle Canada, Toyota Canada aspires to encourage and enable more Canadians to experience the joy and excitement of participation in sport. As a Top Tier Freestyle Canada partner, Toyota will support elite level athletes and their respective national teams, as well as the development of various grassroots sports initiatives.
“Sports inspires people to overcome barriers and to get moving,” said Cyril Dimitris, Vice President, Sales and Marketing, Toyota Canada Inc. “Becoming the Official Mobility Sponsor of Freestyle Canada is part of Toyota’s vision of an inclusive society in which all people can participate.”
As a new Tier 1 partner, Toyota will receive benefits around the organization’s domestically hosted international competitions as Presenting Sponsor of the annual FIS Freestyle Ski World Cup events in Quebec and Alberta. The partnership also supports future generations of freestyle skiing athletes with Title Sponsorship of the Canadian National Championship events and World Cup Community Days.
“Corporate partner support is critical to Freestyle Canada’s ability to deliver the highest quality programs and services to our athletes, coaches, and clubs across Canada,” said Bruce Robinson, CEO of Freestyle Canada. “We are committed to providing best in class events like our Canadian Freestyle Ski Championships, Canadian Freestyle Ski Junior Championships, and the Canada Cup series, and support from great companies like Toyota Canada are key to these endeavours.”
Partnership discussions between the two organizations began in the winter of 2016 with the support of DEC Sports & Entertainment, Freestyle Canada’s Official Sponsorship agency. The partnership will continue through to the spring of 2021.