CALGARY, Alta. – Hockey Canada has partnered with BDO to expand the local legacies of its national and international events through the launch of the BDO Goals for Kids program.


Every season, Hockey Canada brings three international events – the World Under-17 Hockey Challenge, the World Junior A Challenge, and the World Sledge Hockey Challenge – as well as four national championships – the National Women’s Under-18 Championship, the Esso Cup, the TELUS Cup, and the RBC Cup – to new communities across the country. The net proceeds from those events remains in the host communities as a legacy to allow them to invest in growing the game locally.


Working with its new international marketing partner, BDO, Hockey Canada is expanding that legacy through BDO Goals for Kids – a program that will see $50 for every goal scored at a national championship, and $100 for every goal scored by Team Canada at the World Under-17 Hockey Challenge, World Junior A Challenge, and World Sledge Hockey Challenge – go back to the minor hockey association in that community to assist with offsetting equipment and registration costs for young players.


“Every season, at least seven communities welcome us and our athletes, and help us deliver success on and off the ice through our events. As part of our thank-you to those volunteers, we leave a financial legacy in the host communities to provide them with further resources to grow Canada’s game locally,” said Scott Smith, president and chief operating officer for Hockey Canada. “BDO has shared in our passion for the game as an event partner with our IIHF events hosted on Canadian ice since 2012. We are excited to have them join us as an international marketing partner, and thankful for their support of the future of Canadian hockey through BDO Goals for Kids.”


BDO’s Jim Krahan, the Calgary office managing partner, joined Hockey Canada and young minor hockey players as well as media personalities in Calgary on Wednesday to officially launch BDO Goals for Kids, and make the program’s first donation. A kick-off ball hockey game was hosted at WinSport’s Markin MacPhail Centre, the home of Hockey Canada in Calgary; the young players and participating members of the media put their best moves on display, helping deliver a BDO Goals for Kids donation of $1,000 to minor hockey in the city.


“As fans of the game, we couldn’t be more delighted to partner with Hockey Canada,” said Pat Kramer, CEO of BDO Canada. “Hockey is such an important part of Canadian culture, integral to communities from coast to coast. The inclusion of the BDO Goals for Kids program allows us to give back to these communities and help ensure more kids get the chance to play and develop their skills.”


The first two events where on-ice goals will count towards BDO Goals for Kids come in November when Dawson Creek and Fort St. John, B.C., co-host the 2017 World Under-17 Hockey Challenge, and Quebec City welcomes the National Women’s Under-18 Championship.