The U SPORTS Women’s Basketball fundraising initiative to raise money for the Canadian Cancer Society (CCS) – and other related local and provincial charities – is up and running for a 11th straight year.
The Shoot for the Cure campaign has proven an overwhelming success since it was launched in the fall of 2007, with over $1.1 million in donations to date. With the 2017-18 campaign set to tip off Wednesday night, all 47 U SPORTS women’s basketball schools will once again participate in the program for the seventh year in a row.
“Money raised through Shoot for the Cure will be used to fund leading-edge breast cancer research projects aimed at improved treatment, earlier diagnosis and better outcomes for patients,” said Jane Parsons, Regional Executive Director, Atlantic for the Canadian Cancer Society. “We are grateful for the support of U SPORTS and from the women’s university basketball teams across the country. It’s thanks to the generosity of our donors that we are able to make important research discoveries possible.”
U SPORTS schools will raise money through regular season games, tournaments and other special events. A cheque will be presented to CCS – which merged with the Canadian Breast Cancer Foundation (CBCF) in February – during the gold medal game of the 2018 U SPORTS Women’s Basketball Final 8, hosted by the University of Regina.
The fundraising initiative was the brainchild of Rod Gilpin, the long-time bench boss of the Bishop’s women’s program, now in his 10th season as head coach of the Gaiters’ men.