Victoria Minor Hockey Association re-brands as the Victoria Admirals in a nod to the Pacific Naval Fleet
After definitive votes from both memberships earlier this month, Victoria Minor Hockey (VMHA) and Saanich Minor Hockey Associations (SMHA) are combining into one association under the VMHA banner for the coming 2019-2020 season.
The combined association will now be playing as the Victoria Admirals. The new name recognizes Canadian Forces Base (CFB) Esquimalt and honours our community’s naval connection and history.
“We were excited by the opportunity to recognize CFB Esquimalt and the military members within our community during this transition for our associations. It has been a pleasure to work with the base team to create a brand that acknowledges our naval heritage in Victoria,” said Nicki Reich, VMHA Vice President & Communications Director, who led the branding process.
“Canadian Forces Base Esquimalt has been a part of the community for over 150 years and we’re so pleased that the Victoria Admirals have chosen to recognize that naval connection,” said Captain (Navy) Jason Boyd, Base Commander for CFB Esquimalt. “As a hockey player myself, I know that creating a shared identity is important to building a cohesive hockey culture for players coming from each association. The Base and Royal Canadian Navy are truly honoured that the team name selected by the newly combined group highlights the role we play in the community. We wish them all the best in their inaugural season. Go Admirals!”
Volunteer coach, hockey parent and Royal Canadian Navy member Cdr Alain Sauvé believes this collaboration is a natural fit. “Members from CFB Esquimalt, such as myself were very active in both associations and we will continue to be active now that the associations have come together as one. The new team name highlights not only Victoria’s deep naval roots, but the role members and their families have played throughout that history in supporting local hockey.”
We enlisted Jeremie White for the design of the logo and uniform. Jeremie is a VMHA parent that has over 25 years of experience in branding and design. He designed the Canucks uniforms that the team was wearing during the 1994 Stanley Cup run and more recently within our community, he worked with SMHA parent Stu Gershman to design the Buddy Check for Jesse logo.