U SPORTS proudly announced It’s women’s basketball membership raised $107,496.12 as part of the 17th annual Shoot for the Cure campaign held January 17-28, 2024.

A total of was $82,523.05 raised in support of the Canadian Cancer Society (CCS), while $24,973.07 additional funds will go towards various local and provincial organizations. This brings the cumulative amount fundraised to $1,973,153.29 since the initiative launched in 2007 to raise awareness and funds to fight breast cancer.

Jeff Speedy, Shoot for the Cure Project Manager and Athletic Director of UNB, sees the initiative benefit both the Canadian Cancer Society and student-athletes across U SPORTS.

“The 2023-24 version of Shoot For The Cure proved to be another successful campaign. Our goal each year is to raise $100,000 and we are very pleased to have done so,” said Speedy. “Presenting the cheque to the Canadian Cancer Society at the U SPORTS Women’s Basketball National Championship is always highlight of the annual initiative, as it demonstrates a lot of hard work by student athletes, coaches and Athletic Departments across the country to help them fight this terrible disease.”

As the campaign inches towards the two-million-dollar mark, a big fundraising run next year could push the campaign to new heights.

“We have our sights set on passing the $2,000,000-mark next season. That is going to be a very special moment.”

“The Shoot for the Cure event is helping to advance breast cancer research. Those life-altering words, “You have cancer,” reverberate through the hearts of too many, a chilling reality faced by 1 in 8 Canadian women. In this moment of vulnerability and fear, supporters like you are providing much needed strength and hope. The funds raised at Shoot for the Cure 2024 will support innovative research.”

– Canadian Cancer Society

A cheque for was presented Sunday evening at the Saville Community Sport Centre in Edmonton, Alta., during the gold medal game of the 2024 Women’s Final 8. The championship match saw Carleton Ravens defeat Saskatchewan 70-67 to earn their second consecutive Bronze Baby and third in program history.